You’ve got budget for creator marketing, how should you spend it? Should you invest it all in one celebrity content creator with a high number of subscribers? Should you follow the latest trend and hire several nano content creators with less reach but a higher engagement rate? Maybe you prefer something in between but worry your results will flatline.

While many strategies exist for creator marketing, at Matchmade we care about results. …

@tiffany_schutte is on a body positivity mission, combating societal pressures to conform to a certain mould. This is the first in our series that gives insight into the lives of creators, in which they share the challenges that they have faced, and what they have learned along the way.

How long have you been creating fashion content for?

Since around 2018. I was working at a shop and buying a ton of their clothes. I started to randomly share the outfits I was wearing to work and people loved it. I’m from Indiana, Columbus, and no one there was really doing that kind of thing.

At first I wasn’t…

This is the second post in our series on scalable creator marketing strategies. Earlier we talked about the benefits of working with mid-sized content creators, and now we dive deeper into how maximizing the number of content creators in a campaign helps improve performance and predictability.

Performance and predictability are the cornerstones of a modern creator marketing campaign and the building blocks for scale. Performance is obvious: marketing must deliver results. Whether that means app installs, new customers, or even just eyeballs for a brand, it’s what turns the campaign into an ROI-positive investment. But, performance alone isn’t enough.


It’s not every day you get to announce big new things. Three years ago we announced Matchmade to the world, as our first ever campaign went live on November 14th 2016. Our mission has been clear: to be the best influencer marketing platform for game developers, creators, and people who love games. But it won’t come as a surprise to those paying attention that we’ve always had broader ambitions — in fact, it was out there from the moment our brand identity and its various hypothetical sub-brands won a prize in the European Design Awards.

Fortnite and Minecraft are two of the biggest games in the world, only in very different ways.

Over the past year on Twitch, Fortnite has enjoyed the most stream time, the most streamers, the highest number of average viewers and the highest number of average channels — it is, by all accounts, the biggest game in the world right now.

Minecraft, on the other hand, doesn’t appear in the top five for any available metric in the same time period — but it is the best-selling video game of all time, having surpassed 176,000,000 sales in May 2019.

Since mid-July, Minecraft has overtaken Fortnite in several metrics, including total video views. …

When marketers consider incorporating influencer marketing as a part of their overarching marketing strategy, deciding whether to work with an influencer marketing platform or an agency often cross their minds.

But, what is the difference between the two? How do you choose the best solution for your product and goal? To find out, we chatted with our influencer relations team, and came up with 5 key differentiators.

At Matchmade, we work closely with advertisers, influencers, and agencies. We made it our mission to make influencer marketing great, easy, and transparent for everyone involved. Don’t forget to let us know what you think about this article by tweeting or emailing us at

  1. Selection of influencers
  2. Level of involvement
  3. Creatives and production services
  4. Type of stakeholders
  5. Data reporting

Read the full article here.

Originally published at on May 10, 2019.

On February 4, several high profile gaming influencers like Ninja, Shroud, and Dr.Disrespect, were sponsored to play and stream a never-seen-before battle royale game — Apex Legends. Within the first 8 hours, the title gained a staggering number of 1 million players. After the first 24 hours, it hit 2.5 million players. And, by the end of its first week, it surpassed 25 million players.

Given that it’s been over a month since EA surprised the world with Respawn Entertainment’s masterpiece (over 50 million players now), we decided to conduct a comparative analysis on how Apex Legends and Fortnite Battle…

This post was originally published on Deconstructor of Fun. Deconstructor of Fun is a blog, podcast, and consulting company that specializes in free-to-play games. They break down the best titles, and share insights on what causes them to succeed or fail.

As the prices for UA have soared, game companies are looking for alternative marketing channels, which have given rise to influencer marketing. Hiring influencers to promote a game has become an increasingly important part of any game’s marketing mix. The successful influencer strategies from the likes of Fortnite and Brawl Stars are attracting others to follow suit.


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